Readings

3 articles to give you different sides to the debate of democratization.

• Saswati Saha Mitra "Undemocratising User Research": https://uxdesign.cc/undemocratising-user-research-6897e6f4cf72
• Jared Spool (Dovetail): https://dovetail.com/outlier/jared-spool-democratization-research/
• Democratize User Research (NNGroup): https://www.nngroup.com/articles/democratize-user-research/

Kevin's thoughts: I believe that democratization (I prefer to say "enablement") works well for well-scoped tactical research that could lead to strategic efforts. I am a fan of it for this purpose. And I don't believe in either-or blanket statements.

There are good use cases, not all.

Kevin

Now, if you want to know HOW to do it, watch on!

Or read Eduardo Ruiz's article here: https://uxdesign.cc/training-an-army-of-non-researchers-7a1853553b5