VIDEO: User Motivation and Product Design ft. Ozge Kantas PhD

I chat with social psychologist Ozge Kantas Ph.D to learn about the underpinnings of human motivation and how it can be applied to UX and product design. 

She breaks down the 3 components of motivation: Autonomy, Competency, and Relatedness. Using this framework to inform our design of products and services could serve valuable. Enjoy!

Center for Self Determination Theory:


BOOK: Self-Determination Theory: Basic Psychological Needs in Motivation, Development, and Wellness:

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